Wero Swiss Americas
2020 Bronze Sponsor
In the wake of the First World War, the founder, Jakob Wernli, like many other people, found himself unemployed. So, at 48 years of age, he decided to go into business by himself and use the knowledge he had gained in the textile industry. He purchased a wooden tape loom, set it up in a living room in Aarau and produced Wernli’s first bandages.
The outbreak of the Second World War caused the fledgling company extreme hardship. There was an urgent demand for dressings from abroad and from the Swiss army but Wernli was barely able to produce anything at all due to the shortage of raw materials. The required quantity of cotton was impossible to purchase and the quality was also poor. In addition, hardly any petrol was available for the car. So, Jakob Wernli salvaged his old bicycle from the cellar and, despite the adverse circumstances, was able to craft a new life and give the young company lasting stability.
In 1941, Jakob Wernli moved with all his looms to an old cotton mill at Rothrist in Gländ. By then, the factory had already stood empty for quite some time. The building was dilapidated, the water power turbines were worn and the walls were in need of renovation. The little tape-weaving mill has since transformed into an ultra-modern plant, which sells many versions of its products throughout the world.